Privacy and Legal
Last updated: 08/10/2026
This page explains how MAFI collects and uses personal information through this website and provides general terms relating to use of the MAFI website and analytical services.
1. Privacy Notice
Who we are
MAFI is a specialist pharmaceutical and biotechnology intelligence business providing structured mechanistic analysis and benchmarking services.
Legal entity: MAFI INTELLIGENCE Ltd
Registered office: 5 Brayford Square, London
Email: contact@mafi-intelligence.com
Website: mafi-intelligence.com
For the purposes of applicable UK data protection legislation, MAFI is the controller of personal information collected through this website, except where stated otherwise.
Information we collect
We may collect personal information that you provide directly to us, including:
your name;
email address;
company or organisation;
information included in an enquiry or other communication with MAFI; and
any other information you voluntarily provide when contacting us.
We may also collect limited technical information when you use the website, such as information relating to website functionality, security and usage, depending on the technologies used by the website.
MAFI does not intentionally request or collect sensitive personal information through its website.
How we use your information
We may use personal information to:
respond to enquiries and requests for information;
communicate with prospective or existing clients, including sending relevant information about MAFI services and other business communications where permitted by applicable law;
discuss and provide MAFI services;
maintain appropriate business and communication records;
administer and protect the website and our systems;
comply with applicable legal or regulatory obligations; and
improve the website and our services where appropriate.
MAFI will only use personal information for purposes that are compatible with the reason it was collected.
Lawful basis for processing
Depending on the circumstances, MAFI may process personal information on the basis of:
legitimate interests, where processing is necessary for legitimate business activities, including relevant business development and communications with prospective clients, and those interests are not overridden by the individual's rights and interests;
contractual necessity, where processing is required to take steps at an individual's request before entering into a contract or to perform a contract; and
legal obligation, where processing is necessary to comply with a legal requirement.
Where we rely on consent, we will request consent separately and you may withdraw it at any time.
Information received from other sources
MAFI may receive professional contact information from publicly available sources, such as company websites, professional directories, LinkedIn and other publicly available business information, where appropriate for legitimate business purposes, including identifying relevant business contacts and communicating with prospective clients about MAFI's services.
Where personal information is obtained from another source, MAFI will provide the applicable privacy information required by law.
Sharing your information
MAFI may use selected third-party service providers to operate its website and business activities. These may include providers of:
website hosting and website functionality;
business email and document services;
enquiry or contact-form functionality;
analytics or similar website technologies, where used; and
professional, legal, accounting or technical services where necessary.
We do not sell personal information to third parties.
Where third-party providers process personal information on our behalf, MAFI will take appropriate steps to ensure that the processing is carried out in accordance with applicable data protection requirements.
International transfers
Some third-party service providers may process or store information outside the United Kingdom.
Where personal information is transferred outside the UK, MAFI will take appropriate steps to ensure that the transfer is made in accordance with applicable UK data protection requirements.
How long we keep information
MAFI retains personal information only for as long as reasonably necessary for the purpose for which it was collected, including to manage enquiries, provide services, maintain appropriate business records, communicate with prospective clients and meet legal or regulatory obligations.
Professional contact information relating to prospective business contacts will generally be retained for as long as there is a reasonable prospect of a business relationship or ongoing relevance, subject to periodic review and applicable legal requirements. Retention periods may therefore vary depending on the nature of the information and the circumstances in which it was collected.
Information security
MAFI takes reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
No method of transmission or storage can be guaranteed to be completely secure, but we take appropriate steps to protect the information we hold.
Your rights
Subject to applicable legal requirements and exemptions, you may have rights in relation to your personal information, including the right to:
request access to personal information we hold about you;
request correction of inaccurate or incomplete information;
request deletion of your personal information;
request restriction of processing;
object to certain processing;
request transfer of information in certain circumstances; and
withdraw consent where processing is based on consent.
To exercise your rights, contact:
We may need to verify your identity before responding to a request.
Complaints
If you have concerns about how MAFI has handled your personal information, please contact us first so that we can investigate the matter.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection.
Further information is available from the ICO at:
Information Commissioner's Office
2. Cookies and Similar Technologies
The MAFI website may use cookies or similar technologies to provide essential website functionality, maintain security and, where applicable, understand how visitors use the website.
Where cookies or similar technologies are not strictly necessary for the operation of the website, MAFI will obtain the appropriate consent before using them where required by law.
You can control cookies through your browser settings. Where a cookie-consent mechanism is provided, you can also use it to manage your preferences.
The cookies and technologies actually used on the website may change over time. This notice will be updated where necessary.
3. Website Terms
Website information
The information provided on the MAFI website is intended to describe MAFI, its methodology and its analytical services.
While MAFI aims to keep website information accurate and current, no guarantee is given that all information is complete, accurate or up to date at all times.
Intellectual property
Unless otherwise stated, the MAFI name, branding, website content, reports, graphics, methodology descriptions and other materials displayed on this website are owned by or licensed to MAFI and are protected by applicable intellectual property laws.
You may view and use the website for your own legitimate informational purposes.
You must not reproduce, redistribute, modify, commercially exploit or present MAFI materials as your own without prior written permission.
Analytical services and reports
MAFI reports provide structured mechanistic analysis and comparative intelligence based on the evidence, programmes and assessment scope defined for each engagement.
MAFI reports are intended to support professional decision-making. They do not constitute investment, financial, medical, legal or regulatory advice.
MAFI analysis does not constitute a guarantee, prediction or assurance of the future performance, clinical outcome or commercial success of any therapeutic programme.
No reliance on website content
Information presented on this website should not be treated as a substitute for independent professional, scientific, financial, legal or regulatory assessment.
Any decision made using information obtained from this website or from MAFI materials remains the responsibility of the relevant decision-maker.
External websites
The MAFI website may contain links to external websites or resources.
MAFI is not responsible for the content, availability, security or privacy practices of external websites.
Website availability
MAFI makes reasonable efforts to maintain the availability and security of this website but does not guarantee uninterrupted or error-free access.
MAFI may modify, suspend or withdraw any part of the website without notice.
Changes to this page
MAFI may update this Privacy & Legal page from time to time to reflect changes to the business, website, services or applicable legal requirements.
The date shown at the top of this page indicates when it was last updated.
Governing law
These website terms are governed by the laws of England and Wales, and the courts of England and Wales shall have jurisdiction in relation to them, subject to any applicable mandatory legal requirements.
Contact
For privacy enquiries, website enquiries or questions about MAFI: